Abstract: As the main destination for recreation, coastline is the basic resource of coastal tourism development. Taking Xiamen's sandy shoreline as the target, this study adopts index evaluation, comparative analysis to carry out environmental quality evaluation of sandy shoreline, suitability analysis of ecological protection restoration, development utilization suitability, research on the direction of ecological transformation and improvement, also the adaptive management strategy research. Results show that: (1) there was about 24.7 km sandy shoreline, accounting for 96.2% of the total length, with good environment quality in Xiamen. (2) according to the results of shoreline environmental quality assessment, Xiamen can be generally classified into 6 sandy shoreline categories of grade 1 to 5 and uninhabited island type, as well as 7 management types of internet celebrity type, recreation type, sightseeing type, leisure type, potential development type, protection and restoration type, and strict protection type. (3) the direction of protection, restoration, transformation and improvement of Xiamen's sandy shoreline is mainly reflected in three aspects: i) infrastructure construction such as baths, playgrounds, rest places, public health, transportation, ii) human resources services, and iii) shoreline restoration projects. (4) On the basis of maintaining natural attributes of shoreline, ensuring the target requirements of risk identification and control of the coastline, and improving infrastructure construction and human resource services, Xiamen could further innovate and improve the classified policy management mode of the coastline, and carry out the commercial development, utilization and management of primary / secondary / tertiary sandy shoreline with the franchise management concept and mode. Meanwhile strengthen the formulation of laws, regulations and management methods and other documents, clarify the classify management of shoreline and coordinate the use of ownership information, finally realize the sandy coastline resources natural social economic and ecological benefits. This study has a certain theoretical and practical significance, since it can provide theoretical basis and practical case support for researches on the formulation of Xiamen sandy shoreline management system, also the optimization of protection and restoration pattern of coastline.